The task of measuring brand awareness can break brand managers out in a cold sweat. Some will even dismiss the task by labelling it as too vague a concept to be worthwhile. However, in an era of oversaturated markets, brand awareness is an essential KPI you must track. But the most important reason to measure […]
License and Republishing: The views expressed in this article 3 Ways To Measure Brand Awareness Accurately are those of the author Sophie Ireland alone and not the CEOWORLD magazine.
https://coo.systems/3-ways-to-measure-brand-awareness-accurately/