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Chief Operating Officer Systems

3 Ways To Measure Brand Awareness Accurately

The task of measuring brand awareness can break brand managers out in a cold sweat. Some will even dismiss the task by labelling it as too vague a concept to be worthwhile. However, in an era of oversaturated markets, brand awareness is an essential KPI you must track. But the most important reason to measure […]

License and Republishing: The views expressed in this article 3 Ways To Measure Brand Awareness Accurately are those of the author Sophie Ireland alone and not the CEOWORLD magazine.


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